[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dzone.cz\/zaujmete-prvni-mista-v-pozicich-vyhledavacu\/#Article","mainEntityOfPage":"https:\/\/www.dzone.cz\/zaujmete-prvni-mista-v-pozicich-vyhledavacu\/","headline":"Zaujm\u011bte prvn\u00ed m\u00edsta v pozic\u00edch vyhled\u00e1va\u010d\u016f","name":"Zaujm\u011bte prvn\u00ed m\u00edsta v pozic\u00edch vyhled\u00e1va\u010d\u016f","description":"Chcete-li aby v\u00e1\u0161 e-shop byl nav\u0161t\u011bvovan\u00fd, mus\u00edte m\u00edt internetov\u00fd marketing v mal\u00ed\u010dku. Jedn\u00e1 se o soubor slo\u017eit\u00fdch a propleten\u00fdch \u010dinnost\u00ed, d\u00edky nim\u017e va\u0161e str\u00e1nka dosahuje p\u0159edn\u00edch p\u0159\u00ed\u010dek v pozic\u00edch vyhled\u00e1va\u010d\u016f. K tomu aby to tak bylo, mus\u00edte dodr\u017eovat n\u011bkolik z\u00e1kladn\u00edch... <a class=\"more-link\" href=\"https:\/\/www.dzone.cz\/zaujmete-prvni-mista-v-pozicich-vyhledavacu\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2019-07-15","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.dzone.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dzone.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a362961_w4331_t1575822497.jpg","url":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a362961_w4331_t1575822497.jpg","height":0,"width":0},"url":"https:\/\/www.dzone.cz\/zaujmete-prvni-mista-v-pozicich-vyhledavacu\/","about":["Internet"],"wordCount":419,"articleBody":"      Chcete-li aby v\u00e1\u0161 e-shop byl nav\u0161t\u011bvovan\u00fd, mus\u00edte m\u00edt internetov\u00fd marketing v mal\u00ed\u010dku. Jedn\u00e1 se o soubor slo\u017eit\u00fdch a propleten\u00fdch \u010dinnost\u00ed, d\u00edky nim\u017e va\u0161e str\u00e1nka dosahuje p\u0159edn\u00edch p\u0159\u00ed\u010dek v pozic\u00edch vyhled\u00e1va\u010d\u016f. K tomu aby to tak bylo, mus\u00edte dodr\u017eovat n\u011bkolik z\u00e1kladn\u00edch postup\u016f a \u010dinnost\u00ed.  Prvn\u00ed z nich je linkbuilding. Jedn\u00e1 se o proces, kdy je budov\u00e1na s\u00ed\u0165 odkaz\u016f, kter\u00e9 z r\u016fzn\u00fdch (ciz\u00edch) web\u016f odkazuj\u00ed pr\u00e1v\u011b na ten v\u00e1\u0161. \u010c\u00edm v\u011bt\u0161\u00ed po\u010det odkaz\u016f vede na va\u0161e str\u00e1nky, t\u00edm jste v o\u010d\u00edch vyhled\u00e1va\u010d\u016f vedeni jako kvalitn\u011bj\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed. Nicm\u00e9n\u011b ot\u00e1zkou z\u016fst\u00e1v\u00e1, jak tyto odkazy z\u00edskat. Prvn\u00ed variantou je \u00fa\u010dast na r\u016fzn\u00fdch diskuzn\u00edch f\u00f3rech. Nicm\u00e9n\u011b zde si mus\u00edte d\u00e1t pozor, aby ka\u017ed\u00fd p\u0159\u00edsp\u011bvek byl relevantn\u00ed a nejednalo se o spam. Jakmile by vyhled\u00e1va\u010de odhalili v\u00e1\u0161 podvod, ihned by v\u00e1s penalizovali a p\u0159ehl\u00ed\u017eeli. Druhou variantou je n\u00e1kup zp\u011btn\u00fdch odkaz\u016f https:\/\/www.seolight.cz\/nakup-zpetnych-odkazu. Tento zp\u016fsob je sice zpoplatn\u011bn, nicm\u00e9n\u011b si m\u016f\u017eete b\u00fdt jist\u00ed, \u017ee se jedn\u00e1 o kvalitn\u00ed odkazy. Jedn\u00e1 se tedy o podstatn\u011b bezpe\u010dn\u011bj\u0161\u00ed a kvalitn\u011bj\u0161\u00ed variantu, d\u00edky kter\u00e9 nebudete p\u0159ehl\u00ed\u017eeni.  Dal\u0161\u00ed v\u011bc\u00ed, kterou mus\u00edte m\u00edt, pokud chcete, aby v\u00e1\u0161 e-shop byl nav\u0161t\u011bvovan\u00fd, je kvalitn\u00ed reklamn\u00ed kampa\u0148. M\u016f\u017eeme sem \u0159adit jak PPC reklamy, bannery nebo i Facebookov\u00e9 str\u00e1nky. Pokud se rozhodnete pro propagaci skrze soci\u00e1ln\u00ed s\u00edt\u011b, ur\u010dit\u011b nezapome\u0148te, \u017ee v\u0161echny odkazy, kter\u00e9 i zde uve\u0159ejn\u00edte, se po\u010d\u00edtaj\u00ed do zp\u011btn\u00fdch odkaz\u016f. V posledn\u00ed \u0159ad\u011b, mus\u00edte m\u00edt spr\u00e1vn\u011b optimalizovan\u00fd web. Jedn\u00e1 se o jeden z nejz\u00e1sadn\u011bj\u0161\u00edch faktor\u016fm. Je nutn\u00e9, abyste pou\u017e\u00edvali nadpisy (H1, H2, H3, H4\u2026) a to na spr\u00e1vn\u00fdch m\u00edstech. D\u00edky t\u011bmto z\u00e1chytn\u00fdm bod\u016fm vyhled\u00e1va\u010de p\u0159esn\u011b v\u00ed, o \u010dem bude \u010dl\u00e1nek pojedn\u00e1vat, nebo jak\u00fd je n\u00e1zev produktu. Polo\u017eka se tak st\u00e1v\u00e1 podstatn\u011b dohledateln\u011bj\u0161\u00ed. Z\u00e1rove\u0148 mus\u00edte m\u00edt i v k\u00f3du e-shopu spr\u00e1vn\u011b nastaven\u00e1 metadata a kl\u00ed\u010dov\u00e1 slova, nebo\u0165 i to jsou z\u00e1chytn\u00e9 a op\u011brn\u00e9 body pro v\u0161echny vyhled\u00e1va\u010de.                                                                                                                                                                                                                                                                                                                                                                                           5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zaujm\u011bte prvn\u00ed m\u00edsta v pozic\u00edch vyhled\u00e1va\u010d\u016f","item":"https:\/\/www.dzone.cz\/zaujmete-prvni-mista-v-pozicich-vyhledavacu\/#breadcrumbitem"}]}]