[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dzone.cz\/restart-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.dzone.cz\/restart-podnikani\/","headline":"Restart podnik\u00e1n\u00ed","name":"Restart podnik\u00e1n\u00ed","description":"P\u0159ijde to pomalu a pl\u00ed\u017eiv\u011b, ten okam\u017eik, kdy Va\u0161e podnik\u00e1n\u00ed pot\u0159ebuje nabrat nov\u00fd dech, nov\u00fd sm\u011br, nebo jen zm\u011bnit kab\u00e1tek za nov\u011bj\u0161\u00ed model, odpov\u00eddaj\u00edc\u00ed v\u00edce sou\u010dasn\u00e9mu trendu. Nebo to tak\u00e9 m\u016f\u017ee p\u0159ij\u00edt jako blesk z\u00a0\u010dist\u00e9ho nebe, ale je to tu... <a class=\"more-link\" href=\"https:\/\/www.dzone.cz\/restart-podnikani\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2019-08-23","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.dzone.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dzone.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a352945_w3256_t1567265502.jpg","url":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a352945_w3256_t1567265502.jpg","height":0,"width":0},"url":"https:\/\/www.dzone.cz\/restart-podnikani\/","about":["Podnik\u00e1n\u00ed"],"wordCount":438,"articleBody":"P\u0159ijde to pomalu a pl\u00ed\u017eiv\u011b, ten okam\u017eik, kdy Va\u0161e podnik\u00e1n\u00ed pot\u0159ebuje nabrat nov\u00fd dech, nov\u00fd sm\u011br, nebo jen zm\u011bnit kab\u00e1tek za nov\u011bj\u0161\u00ed model, odpov\u00eddaj\u00edc\u00ed v\u00edce sou\u010dasn\u00e9mu trendu. Nebo to tak\u00e9 m\u016f\u017ee p\u0159ij\u00edt jako blesk z\u00a0\u010dist\u00e9ho nebe, ale je to tu a mus\u00edte si s\u00a0t\u00edm n\u011bjak poradit. A jak tedy na to?Jako prvn\u00ed krok si ud\u011bl\u00e1me pr\u016fzkum konkurence, jak to d\u011blaj\u00ed oni, jak vypad\u00e1 jejich kab\u00e1tek, jejich prezentace na internetu, co nab\u00edzej\u00ed a Vy ne? Do jak\u00e9ho pozl\u00e1tka sv\u00fdm z\u00e1kazn\u00edk\u016fm bal\u00ed sv\u00e9 v\u00fdrobky a slu\u017eby? Jak\u00e9 maj\u00ed oproti n\u00e1m ceny, jak\u00e9 slu\u017eby nab\u00edzej\u00ed na v\u00edc? Maj\u00ed nap\u0159\u00edklad e-shop, z\u00e1kaznickou linku, vystupuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch? Jak se tam prezentuj\u00ed?V\u00fdborn\u011b, u\u017e m\u00e1te p\u0159ehled, co d\u011blaj\u00ed ostatn\u00ed jinak, modern\u011bji, l\u00e9pe ne\u017e Vy. M\u00e1te tedy p\u0159\u00edle\u017eitost svou prezentaci zm\u011bnit, vylep\u0161it ud\u011blat je\u0161t\u011b lep\u0161\u00ed, ne\u017e m\u00e1 konkurence, zabalit do je\u0161t\u011b bly\u0161tiv\u011bj\u0161\u00edho pozl\u00e1tka, kter\u00e9 se bude l\u00edbit, kter\u00e9 bude l\u00e1kat a prod\u00e1vat. U\u017e sta\u010d\u00ed jen to pozl\u00e1tko vyndat a pou\u017e\u00edt, zmodernizovat se, zatraktivnit a zviditelnit, d\u00e1t se na odiv konkurenci a p\u0159edev\u0161\u00edm na\u0161im st\u00e1l\u00fdm i nov\u00fdm z\u00e1kazn\u00edk\u016fm.To je to, co ka\u017ed\u00e9mu upadaj\u00edc\u00edmu podnik\u00e1n\u00ed dod\u00e1 nov\u00fd \u017eivot, p\u0159inese pozitivn\u00ed zm\u011bnu, dod\u00e1 v\u00edtr do plachet.Tak u\u017e tak\u00e9 p\u0159em\u00fd\u0161l\u00edte nad t\u00edm, jak\u00fd nov\u00fd kab\u00e1tek a nov\u00fd styl prezentace zvol\u00edte pro restart sv\u00e9ho podnik\u00e1n\u00ed? Nev\u00e1hejte moc, bu\u010fte o krok p\u0159ed konkurenc\u00ed. Nechcete b\u00fdt p\u0159eci rybka, co v\u00a0podnikatelsk\u00e9m prost\u0159ed\u00ed sotva \u017eivo\u0159\u00ed, chcete b\u00fdt hlavn\u00ed velkou rybou v\u00a0cel\u00e9m rybn\u00edce a to pasivitou nedok\u00e1\u017eete.Zm\u011bna image, zm\u011bna m\u00edst, kde se prezentujete a zp\u016fsob, jak\u00fdm se prezentujete, to je to, co dnes prod\u00e1v\u00e1 a d\u011bl\u00e1 rozd\u00edl mezi \u00fasp\u011b\u0161n\u00fdmi a ne\u00fasp\u011b\u0161n\u00fdmi podnikateli. Co p\u0159edur\u010duje v\u00edt\u011bze a odli\u0161uje ho od pora\u017een\u00fdch. M\u016f\u017eete nap\u0159\u00edklad zvolit prezentaci kr\u00e1tk\u00fdm videem, kde uk\u00e1\u017eete, jak v\u00fdrobek kter\u00fd prod\u00e1v\u00e1te pou\u017e\u00edvat, jak\u00e1 pozitiva p\u0159inese kupuj\u00edc\u00edmu, pro\u010d m\u00e1 koupit u V\u00e1s a ne jinde.                                                                                                                                                                                                                                                                                                                                                                                        3.6\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Restart podnik\u00e1n\u00ed","item":"https:\/\/www.dzone.cz\/restart-podnikani\/#breadcrumbitem"}]}]