[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dzone.cz\/facebook-omezuje-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.dzone.cz\/facebook-omezuje-reklamu\/","headline":"Facebook omezuje reklamu","name":"Facebook omezuje reklamu","description":"Snahou Marka Zuckerberga z\u016fst\u00e1v\u00e1 propojovat u\u017eivatele hloub\u011bji mezi sebou a p\u0159\u00edli\u0161n\u00fd prostor pro reklamu za\u010d\u00edn\u00e1 u\u017eivatele od tohoto prost\u0159ed\u00ed odrazovat. Jak str\u00e1nky vypadaj\u00ed, m\u016f\u017eeme velice jednodu\u0161e ohodnotit sami. Prakticky op\u011bt uvid\u00edme v\u00edce obsahu na\u0161ich p\u0159\u00e1tel a m\u00e9n\u011b reklamn\u00edch sd\u011blen\u00ed. Nejsou... <a class=\"more-link\" href=\"https:\/\/www.dzone.cz\/facebook-omezuje-reklamu\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2023-06-08","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.dzone.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.dzone.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a305012_w1967_t1516304175.jpg","url":"https:\/\/www.dzone.cz\/wp-content\/uploads\/img_a305012_w1967_t1516304175.jpg","height":0,"width":0},"url":"https:\/\/www.dzone.cz\/facebook-omezuje-reklamu\/","wordCount":399,"articleBody":"Snahou Marka Zuckerberga z\u016fst\u00e1v\u00e1 propojovat u\u017eivatele hloub\u011bji mezi sebou a p\u0159\u00edli\u0161n\u00fd prostor pro reklamu za\u010d\u00edn\u00e1 u\u017eivatele od tohoto prost\u0159ed\u00ed odrazovat. Jak str\u00e1nky vypadaj\u00ed, m\u016f\u017eeme velice jednodu\u0161e ohodnotit sami. Prakticky op\u011bt uvid\u00edme v\u00edce obsahu na\u0161ich p\u0159\u00e1tel a m\u00e9n\u011b reklamn\u00edch sd\u011blen\u00ed. Nejsou to jen klasick\u00e9 reklamy, ale tak\u00e9 mno\u017estv\u00ed vide\u00ed a r\u016fzn\u00fdch \u010dl\u00e1nk\u016f mnoha vydavatel\u016f, kter\u00e9 odv\u00e1d\u00ed na\u0161i pozornost jinam ne\u017e bychom cht\u011bli. Facebook toti\u017e p\u0159esv\u011bd\u010dil velkou v\u011bt\u0161inu korporac\u00ed spole\u010dn\u011b s velk\u00fdmi vydavatelsk\u00fdmi domy, \u017ee se bez soci\u00e1ln\u00edch s\u00edt\u00ed neobejdou.Pro mnoho vydavatel\u016f ale nen\u00ed dobrou zpr\u00e1vou to, \u017ee z\u00e1jem Facebooku o n\u011b pom\u011brn\u011b kles\u00e1 a nebude ji\u017e nad\u00e1le prioritn\u00ed.Facebook a jeho u\u017eit\u00ed se ka\u017edop\u00e1dn\u011b v\u00a0dne\u0161n\u00ed dob\u011b prom\u011b\u0148uj\u00ed, proto\u017ee hlavn\u00ed dom\u00e9nou se st\u00e1v\u00e1 vlastn\u00ed sebeprezentace u\u017eivatel\u016f a propojov\u00e1n\u00ed se na profesion\u00e1ln\u00ed pracovn\u00ed \u00farovni. Naopak kles\u00e1 po\u010det u\u017eivatel\u016f, kte\u0159\u00ed tuto soci\u00e1ln\u00ed s\u00ed\u0165 pou\u017e\u00edvaj\u00ed jen pro osobn\u00ed d\u016fvody. Jednodu\u0161e se o\u010dek\u00e1v\u00e1, \u017ee se bude prom\u011b\u0148ovat sm\u011brem k\u00a0propojov\u00e1n\u00ed men\u0161\u00edch \u010di v\u011bt\u0161\u00edch podnikatelsk\u00fdch z\u00e1m\u011br\u016f.Omezen\u00ed reklamy je vzne\u0161en\u00e1 my\u0161lenka, ale vzhledem k\u00a0tomu, \u017ee je Facebook ve\u0159ejn\u011b obchodovatelnou entitou, nelze se domn\u00edvat, \u017ee by se situace obracela k\u00a0omezov\u00e1n\u00ed reklamy v\u00a0pln\u00e9m rozsahu. Naopak je v\u00a0z\u00e1jmu spole\u010dnosti balancovat pom\u011br mezi inzerenty a potencion\u00e1ln\u00edmi z\u00e1kazn\u00edky.Facebook tak\u00e9 \u010del\u00ed obvin\u011bn\u00edm, \u017ee se d\u00edky n\u011bmu snadno \u0161\u00ed\u0159\u00ed tak zvan\u00e9 fake news. Zpr\u00e1vy, kter\u00e9 nejsou podlo\u017eeny a ovliv\u0148uj\u00ed velk\u00e9 mno\u017estv\u00ed u\u017eivatel\u016f. Naposledy se \u0159e\u0161il p\u0159\u00edpad kolem volby americk\u00e9ho prezidenta a \u00fadajn\u00e9ho sponzoringu jeho kampan\u011b z\u00a0rusk\u00e9 strany.Prost\u0159ed\u00ed str\u00e1nek by m\u011blo b\u00fdt pokud mo\u017eno zm\u011bn\u011bno, proto\u017ee na mobiln\u00edch telefonech se jen velmi obt\u00ed\u017en\u011b dost\u00e1v\u00e1me p\u0159es reklamn\u00ed sd\u011blen\u00ed na z\u00e1le\u017eitosti, kter\u00e9 n\u00e1s zaj\u00edmaj\u00ed a cht\u011bli bychom je vid\u011bt. Tyto n\u00e1\u0159ky \u010dasto sly\u0161\u00edme kolem sebe. Nicm\u00e9n\u011b to je t\u0159eba vy\u0159e\u0161it ke spokojenosti obou stran.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook omezuje reklamu","item":"https:\/\/www.dzone.cz\/facebook-omezuje-reklamu\/#breadcrumbitem"}]}]